Lay Summary: The Long Shadow of Depression for Stroke Survivors.
A lay summary written for The Collaborative Library, a platform for clinicians, academics and the general public.
Post-stroke depression affects one in three stroke survivors. Yet most research has only looked at its impact in the first year. This lay summary translates a landmark 10-year study of 2,581 survivors from the South London Stroke Register, the first of its scale and duration, into plain language accessible to non-specialist readers. It covers what post-stroke depression is, what the research found, why depression after stroke increases the risk of death even a decade later, and what it means for long-term stroke care.
Lay summary. Published on The Collaborative Library. Based on Liu et al. (2025), Long-term outcomes of depression up to 10-years after stroke in the South London Stroke Register: a population-based study.
Case Study: How Harmonix+ Helped Organisations Empower Women Through Perimenopause & Menopause
A speculative case study demonstrating strategic health writing for a women's workplace wellness programme.
Menopause is forcing nearly one million women out of the workforce, not through lack of capability, but lack of support. This case study for fictional brand Harmonix+ shows how complex hormonal science can be translated into a compelling organisational narrative: one that connects biology to behaviour, data to lived experience, and clinical evidence to human outcomes.
Fictional brand. Written to demonstrate strategic case study writing in women's health and workplace wellness.
White Paper: How Emotional Vulnerability Leads To Health Misinformation And What Leaders Can Do About It.
Emotional dysregulation, not lack of reasoning, is the stronger predictor of susceptibility to health misinformation.
This paper examines why facts alone fail to change minds, the gap this creates for health communicators, and a practical blueprint for messaging that reduces resistance and builds trust.
Adapted from MSc Psychology research, Northumbria University, 2023.
Blog: What Drives Secretive Behaviour?
A story about a man sneaking a pizza delivery in the dark. And everything that behaviour reveals about shame, neuroscience and the hidden emotional life of binge eating disorder.
This piece uses narrative to explore what clinical language can sometimes miss. The dopamine reward loop that makes secrecy feel compelling, the Jungian shadow self that keeps it hidden, and why binge eating is rarely about food at all.
Written for a general health audience. Published on Substack.
Blog: That signal from Your Gut—Should You Trust it?
A narrative-led piece published on Substack exploring the neuroscience of intuition.
When Michelle sensed something was wrong in a Monday morning meeting, before any announcement was made, her brain was already processing dozens of subtle signals. This piece uses her story to unpack the neuroscience behind gut feelings: how interoception, the amygdala and pattern recognition work together to generate instincts that are often more reliable than we give them credit for, and when they're not.
Published on Substack.
Opinion: Is Too Much Information Undermining Health Messaging?
An opinion piece written for a health brand and communications audience and pitched in the style of The Conversation UK. More information does not mean better decisions. Drawing on cognitive load theory, Kahneman's dual-system thinking and real-world examples from Headspace and Reveri, this piece argues that information overload is quietly stalling behaviour change, and that cognitive simplicity is the strategic response health brands can no longer afford to ignore.
Speculative piece. Written in the editorial style of The Conversation UK.
Opinion: The Neuroscience Of Trust: How Brands Can Benefit From The Brain’s Decision-Making Process.
Trust is not a feeling. It's a neurological process shaped by threat detection, cognitive appraisal and chemical signals in the brain. This piece examines what that means for health brands, drawing on neuroscience research and real-world examples from Zoe and Whoop to show why consistency, clarity and cognitive ease are the foundations of lasting brand trust.
Speculative opinion piece. Written in the editorial style of The Conversation UK.

