What I do
Your brand has a story.
But the science, systems, and strategy behind it? Complex.
That’s where I come in.
I bridge the gap between research and real-world resonance,
using writing shaped by neuropsychology, behavioural science, and brand strategy.
I don’t just write, I wordcraft.
I use evidence, empathy, and precision to elevate how your brand speaks, thinks, and connects.
You are in safe hands
With nearly two decades of experience in global advertising and a growing academic foundation in psychology and neuroscience, I bring a rare blend of brand clarity and scientific depth.
I ask sharper questions.
I explore smarter angles.
And I find the clearest, most credible way to express what matters most to you, and to the people you're trying to reach.
Because when words carry real weight,
they deserve real precision.
Three Ways To Elevate Your Brand Communications
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Stories that show your value clearly and credibly in your voice.
(A) Case Study Lite.
Includes:
Discovery and alignment call
One stakeholder interview
Narrative strategy
1,200 - 1,300 words
2x rounds of revision.
Delivery in preferred format (copy only)
Investment: US$1,200
(B) Case Study Comprehensive
Includes:
Discovery and alignment call
Two stakeholder interviews
Narrative strategy
1,400 - 1,500 words
2x rounds of revision.
Delivery in preferred format (copy only)
Investment: US$1,500
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I turn deep, complex insights into digestible brand and category leadership pieces.
(A) Boost
Includes:
Discovery and alignment call
2 stakeholder interviews
Agreement on structure
2,500-3,000 words
2x rounds of revision
Investment: $US4,000
(B) Deep-Dive
Includes:
Discovery and alignment call
2/3 stakeholder interviews
Agreement on structure
4,000-4,500 words
2x rounds of revision
Investment: $US6,000
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These are think pieces written in your voice. This is your worldview and magic I reveal to the world. It is thoughtfully structured to emotionally connect with your audience.
(A) Single Essay
Includes:
Call to discuss the topic, ambition with the piece
1x round of revision
800 - 1,000 words
Investment: US$800
(B) Bundle of 3 (Monthly)
Includes:
Call to discuss the topic, ambition with the piece
1x round of revision for each piece
800 - 1,000 words
Investment: US$2,200
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Each project begins with a call to clarify your goals, audience and brief.
You’ll receive a timeline based on the scope of work, along with clear milestones.
For case studies and white papers, I may need to interview one or two subject matter experts. I’ll share interview questions beforehand and provide a transcript and recording afterwards.
The timeline includes one to two rounds of revision, depending on the format.
The final copy is delivered in your preferred format.
Final pricing is always tailored to your specific needs following an initial conversation.
Ready to get started?
Let’s begin with a chat.
Clarity Builds Trust
Clarity is more than good writing. It’s how trust begins.
Let’s work together to make your words work harder and connect better.